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Aqeeb Munir

Selected

Case Studies

The reasoning behind the work. For the individual pieces, see the archive.

Case studies

  1. Case file № 01 · 2025—PresentGroom LakeHead of Marketing & CommunicationsPositioning, communications, creative direction, product marketing and web for a security and intelligence firm.Groom LakeView case study
  2. Case file № 02 · 2024—PresentIndependent MediaIndependent ProjectOrganic growth, audience experiments and content strategy across TikTok, Instagram and my newsletter, Marginalia.InstagramTikTokSubstackView case study