Groom Lake Website Redesign
A walkthrough of the rebuilt Groom Lake website: positioning, service structure and the paths through it.
- Web / Design
- Website / UX / Brand strategy / Creative direction
- Website strategy, information architecture, UX, visual direction, service positioning, customer journeys, CTAs and conversion paths, and implementation in the live codebase
Also filed under Groom Lake
Case study →
W.01
Movement Labs Investigation Follow-Up
W.02
The 9GB DPRK Data Leak: North Korea’s Kimsuky APT Involvement in Credential Fraud
W.03
9GB North Korean Threat Actor Data Leak Deep Dive
W.04
NPM Attack Historical Thread
W.05
Cloak and Dagger Symbolism and Crypto Security
W.06
Pig Butchering Scam Thread
W.07
SAFE Wallet Cross-Chain Address Hijack Risk
W.08
Social Engineering and Hiring Attacks
- Character — Company character
W.09
Company Character / Community Engagement
W.10
Coinbase Reaction Post
W.11
France Is the Most Dangerous Country on Earth to Own Crypto.
Every 2.5 days, somewhere in France, a crypto holder or one of their family members is kidnapped, beaten, or threatened at gunpoint over their wallet seed phrase.